Feature Sponsor -Rolf Wheels

In honor of Dean Tracy, huge photo in the April issue of Velonews -meet the design team and company who hand built the wheels Dean rode on at the Rotterdam 6-dassage.

Opening message from Brian, owner of Rolf Prima -

We race, we tri, we tour, we commute and we are all about it.

What began in the 1980’s as a curious engineer's infatuation with improving the established bicycle wheel has evolved into one of the most innovative and successful bicycle component brands in the world.

At Rolf Prima, we come from all vogues of cycling: triathlon, road racing, touring, commuting and so on. As we hand-build every wheel in Eugene, Oregon, we know how it is going to be used and what we would demand from our own wheel. That reinforces our commitment to providing our customers with the best wheels and service in the industry.

In early 1996, Rolf licensed Trek Bicycle Corporation to manufacture and distribute his wheel designs under the "Rolf Wheels" brand name. By late 1997, Rolf's unique and patented paired spoke design came to fruition and rapidly gained worldwide acceptance. The Trek relationship produced a successful line of road and mountain bike wheels and firmly established the Rolf brand as the recognized leader in high performance bicycle wheel systems.

In 2001 the five year project with Trek ended and in 2002 Rolf Prima was formed in Eugene, Oregon. Here, Rolf and his team continued to develop more products and produced several more patents that contributed to substantial improvements in strength, weight and aerodynamics.

All Rolf Prima wheel systems are hand-built in Eugene, Oregon using its numerous patents including its ground breaking paired spoke technology. Rolf Prima wheel systems were developed for top-level performance and are engineered to combine lightweight and aerodynamic performance.